Starting Monday, MTV will begin broadcasting more music videos.
Justin Timberlake will be happy!
From 3 a.m.-9 a.m. on Mondays through Thursdays, MTV will air “AMTV,” a six-hour program that will feature music videos, interviews and performances.
Says MTV’s general manager Stephen Friedman:
“It gives us a much wider palette to experiment… If we take ‘Unplugged,’ which our audience still knows and loves, and do a four-minute version after our highest-rated program in prime time, and then we say, ‘You can get it all immediately on MTV.com or see the full thing for the next four days in the morning,’ we’re going to have a lot more people watching.”
Seems like a step in the right direction!
poisonivyjones.wordpress.com 