Justin Bieber Serenades Today Show Audience

We have to admit: We’re falling for Justin Bieber.

Hard!!!

He’s like, Jesse McCartney‘s cute little brother with an acoustic guitar.

The 15-year-old floored us during his Today Show performance Monday. (Huge thank you to everyone at NBC for the hospitality!!)

Check out a snippet of Bieber’s performance above, and let us know what do u think of this creative new pop star in the comments!

Jesse McCartney Scores Big at ASCAP Pop Awards

More than 600 music industry insiders attended the ASCAP Pop Awards in Hollywood Wednesday to salute musicians behind the most popular tunes of 2008.

Jesse McCartney was among one of the top honorees, scoring big with the song of the year award (shared with OneRepublic‘s Ryan Tedder) for Leona Lewis’ “Bleeding Love.”

Said McCartney:

“Being recognized by ASCAP is a great honor as a songwriter, and I am very grateful for this award. The success of this song would not have been possible without Leona’s stunning vocals and amazing approach.”

In addition, Wyclef Jean earned the Creative Voice Award, while songwriter of the year went to Stargate for writing six of the most performed songs of the year: Jordin Sparks “Tattoo,” Rihanna’s “Take a Bow” and “Don’t Stop the Music,” Ne-Yo’s “Closer” and “Miss Independent,” and Chris Brown’s “With You.”

Jesse McCartney Serenades Times Square

Jesse McCartney sings to a fan onstage during his Nokia Theatre performance in Times Square Thursday.

The pop crooner showed up in his trademark gray suit, white sneakers and aviator shades to serenade a sold-out 3,000-capacity venue. He rocked new hits like “Leavin'” and “How Do You Sleep?” along with classics like “Beautiful Soul” and “She’s No You.”

It’s good to have you home, J!!